Unit

Entrepreneurial Skills for Engineers Unit 9: Strategic business development

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Unit overview

In this unit we will be looking at the approaches that can be used to support business growth.

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• Describe the strategy development process for business development.
• Understand tools and techniques that support business planning process.
• Understand different strategies for expanding business.
• Describe how customer relationship management (CRM) is used for supporting business development.
Engineers with an interest in innovation and entrepreneurship. Engineers looking to develop new products and services, or setting up a new business area or a new start-up company. Engineers working in large companies as well as entrepreneurial engineers who are looking to set up or have already set up a new company.

Job titles include:
• Engineer (mechanical engineer, electrical engineer, industrial engineer, chemical engineer, etc.)
• Project engineer
• Design engineer
• Process engineer
• Quality engineer
• Project manager, programme manager
More Information
Level Professional
Partner Details

This course is authored by the Nathu Puri Institute (NPI) for Engineering and Enterprise, which was established in 2011 at London South Bank University (LSBU). The Institute conducts research and shares its findings on integrated approaches to engineering education, with the aim of fostering confidence and enterprise in learning and practice. This course was written by the Director of the Institute, Professor Simon Philbin, along with Thomas Empson, Robin Jones, Paul Mansell, Mausam Gaurav and Pavan Kumar Sala.

Type Unit
Unit details
Duration
1 hour
Level
Professional
Type
Unit
Partner
London South Bank University
Code
AU190750
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